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Freelance Writer | Editor | Designer | Marketer | Social Alchemist | BLOG

LAURA ORSINI

Laura@WriteMarketDesign.com 602.518.5376 Phoenix, Arizona

 

 

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Laura is an accomplished public speaker who is available to speak to your business or organization on any of the following subjects. Many of the subjects can be tailored to your group's specific needs.Click here to download Laura’s speaker onesheet. Call 602.518.5376 to book Laura to speak to your group.

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PROGRAMS

 

Applying the Golden Rule in a Business Setting

Blog to Build Your Platform

Business Writing for the 21st Century

eBook Basics

Even I Can Write That — Using Writing to Enhance Your Creativity

Finding Abundance in Gratitude

How to Build Expert Credibility in Your Business or Industry

If You Have a Brain, You Are a CREATIVE Person!

Kick-Start Your Creativity: Practical Tools for Thinking, Visualizing,
and Brainstorming

PowerPoint Perfection

Social Media for Authors

 

What Does Your Handwriting Say About You?

What's Your Networking Personality Style?

 

Applying the Golden Rule in a Business Setting

We all have horror stories about the bad service we’ve experienced at one time or another. But have you ever impartially examined your own company’s record when it comes to client conduct? Brush up on your skills — learn some of the do’s and don’ts of business, including email, phone, and meeting etiquette.

 

During this presentation, you will:

 

Learn about and discuss workplace issues, including: the telephone; e-mail; office gossip; meetings; interruptions; defining our territory; guests, consultants, and new employees; appreciation and credit; punctuality; dress and appearance; gender relations in the 21st century; secret shoppers.

 

Learn what to do in social settings, including: introductions; proper use of business cards; handshakes and nametags; table manners; small talk; who pays the bill.

 

Understand why it’s important to think beyond the company.

 

This is a talk that can be tailored to any industry. Audience size is unlimited.

 

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Business Writing for the 21st Century

 

Whether it’s a memo, a business letter, a newsletter, or a proposal, everything you write is a reflection of you. The written word is a powerful tool, primarily because it is a concrete — and potentially lasting — record of your thoughts and ideas. You want that reflection, and that record, to be positive. Whether it’s brushing up on comma placement, or learning how to broach a difficult subject, this program can help you sharpen and enhance your written communications to help you effectively reach your target audience.

 

During this presentation, you will learn:

 

Why it’s important to get it “write”

 

Why correct grammar matters

 

How to determine who your target audience is and your reason for writing to them

 

Appropriate use of e-mail

 

Style and mechanics

 

Grammar basics

 

Margins and fonts

 

Consistency and agreement

 

The importance of being succinct

 

We all make mistakes — nevertheless, we must proofread!!!

 

Problem words and phrases

 is a talk that can be tailored to any industry. Audience size is unlimited.

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E-Book Basics

 

If you’ve ever thought about writing a book, you’re not alone. Many want to, but few ever do, even though publishing is easier than it’s ever been. eBooks are the quickest, simplest way for new authors to break into the publishing world. If you have a great idea for a book – or if anyone’s ever told you, “You should write a book!” this presentation is a MUST for you! It will give you an overview of the eBook process, from concept to publication.

 

You will learn:

Why any true expert needs a book

 

How to put a book together, even if you don’t think of yourself as a writer

 

The steps in the ePublishing process

 

Choices in eBook conversion programs

 

How to get started marketing your eBook

 

This can be a live-action workshop or teleconference. Participation is limited to 50 people.

 

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Even I Can Write That — Using Writing to Enhance Your Creativity

 

A follow up to “If You Have a Brain” that is more writing intensive. This 4-hour course will teach you how to use the written word to explore your creative thought process. You will learn to get comfortable with writing, even if you think you are not a writer or have always felt that writing was difficult for you.

 

In this workshop, you will:

 

Let go of the idea that you “can’t” write

 

Discuss the many different forms writing takes

 

Realize that everyone can write something — even a grocery list is writing!

 

Try your hand at several different styles of writing

 

Learn that even good writers practice in order to improve

 

Perform several writing exercises

 

Gain confidence about your own ability to use the written word to express yourself

 

This is a live workshop but also is available via teleconference. Participation is limited to 15 people.

 

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Finding Abundance in Gratitude

 

The first step to creating anything is being grateful for what you already have. This 1- to 2-hour class/discussion will teach you techniques to allow gratitude to work in your life. Learn exercises, participate in thoughtful conversation, and explore what it means to be truly thankful. Once you’ve replaced a “lack” mentality with an “abundance” mentality, your life will begin to open up in marvelous, miraculous ways.

 

In this workshop, you will:

 

Discover why present-moment thinking is crucial to creating abundance

 

Learn why judgment is the biggest obstacle to obtaining your goal

 

Understand why victim mentality always works against you

 

Learn what the Law of Attraction is and how it works

 

Discuss the things in your life for which you are truly grateful

 

Create a gratitude list you can refer back to again and again

 

Learn the importance of distinguishing a “to do” list from a “have done” list

 

Create a personal affirmation to use when you feel yourself getting overwhelmed or fearful

 

This can be a live-action workshop or teleconference. Participation is limited to 25 people.

 

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How to Build Expert Credibility in Your Business or Industry

 

Every business owner could benefit from increased credibility. Establishing oneself as an expert allows you to easily differentiate yourself or your business from others in your industry. If you want to be the first phone call someone makes when looking to hire or consult with an expert in your field, you have to build a credibility campaign so that your reputation will precede you.

 

Through this presentation, you will learn:

What CREDIBILITY really is, and why it matters

Why it is ESSENTIAL to build your credibility

PROVEN methods and techniques for building credibility

What RESULTS / outcomes expert credibility can help you achieve

How to LEVERAGE credibility to... 

   + Develop trust and confidence among your prospects

   + Add legitimacy to your endeavors

   + Differentiate yourself from your competition

   + Enhance your reputation

   + Increase your brand equity

 

This can be a live-action workshop or teleconference. Participation is limited to 25 people.

 

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If You Have a Brain, You Are a CREATIVE Person!

 

How often do you hear or utter phrases like “That will never work,” or “I can’t even draw a straight line,” or “I have no idea where to begin with this project”? The fact is that creativity is not just for artists, musicians, and poets. Every one of us has a personal source of inspiration — and each of us is capable of profound creativity. Wherever you are on the creativity spectrum — whether you are an “already creative”, a “sometimes creative”, or a “can be creative” person* — this hands-on, 4-hour program will invigorate and involve you. And what’s more — IT’S FUN!

*From Ned Herrmann’s book, The Creative Brain

 

In this workshop, you will:

 

Learn that creativity is a state of mind

 

Discover why creativity comes from listening to your intuition

 

Use all 5 senses to invoke your creativity

 

Create a personal catch phrase to help you silence your inner censor

 

Learn what visualization is and practice using it

 

Perform a creativity meditation

 

Practice brainstorming methods that work in the real world

 

Learn techniques for overcoming writer’s block

 

Unlock the door to your personal creative genius

 

Discover ways to live a more inspired life

 

This is a live-action workshop, meeting in person at a predetermined location. Participation is limited to 25 people.

 

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Kick-Start Your Creativity: Practical Tools for Thinking, Visualizing, and Brainstorming



This invigorating 2-hour presentation will teach you how to tap into your own creative potential. The value of creativity and brainstorming are illustrated through group exercises. This informative and FUN session will demonstrate that everyone is capable of profound creativity.

During this presentation, you will:

 

Learn the definition of creativity and creative thought

 

Explore the concepts of left-brain vs. right-brain thinking

 

Discuss why non-judgment is imperative to creative thought

 

Hear the explanation of the tag phrase: “Silence the Censor”

 

Study lists of the 12 traits and 12 secrets of creative people 

 

Learn the definition of visualization

 

Understand the importance of visualization

 

Practice sample visualization exercises

 

Learn the definition of brainstorming

 

Practice sample brainstorming exercises

 

 Discuss reasons creative thought is important in the workplace

 

Learn ways to implement creative thought/problem-solving/brainstorming in the workplace

 

Discover ways to overcome impediments to creative thought in the workplace

 

This is a talk that can be tailored to any industry. Audience size is unlimited.

 

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Vivid Visuals: Manifesting Your Dream With Visualization

A fun, lively 2-hour workshop where you create a vivid visual representation of your goal — a poster, a treasure map, a comic strip, a coat of arms, etc. You don’t have to be a great artist — all you have to have is a dream! At the end, you take your creation home and display it in a prominent place where you can look at it often. This constant reminder will give power and energy to making that dream a reality!

In this workshop, you will:

 

Learn what visualization is and why it works

 

Perform several visualization exercises

 

Select one goal you want to manifest in your life

 

Discover why judgment is the biggest obstacle to obtaining your goal

 

Create a vivid visual picture of your goal that will help you bring your dream to life

 

This is a live-action workshop, meeting in person at a predetermined location. Participation is limited to 15 people.

 

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What Does Your Handwriting Say About You?


Handwriting has been called “the window to the soul.” Because our handwriting styles are as unique as our fingerprints, they can reveal a great deal about our personalities, our wants, our potentials, and our true selves. Handwriting analysis, or graphology, has the potential to help you determine a career path, and to actually change your life. Find out how it works, and how to use it to your advantage. Learn to recognize specific personality attributes indicated by handwriting. Get an overview of graphology so you can begin to understand the characteristics of your own handwriting, and develop a better understanding of yourself.

During this presentation, you will learn:

 

Things handwriting can and cannot determine

 

How to take a handwriting sample

 

Characteristics of handwriting, including the meanings of overall organization, extremes and variables, baselines, margins, slant, zones, letter size, spacing, pen pressure, connectors, script form, capital letters, and identity words

 

The meaning of specific letter formations

 

How to spot pain and physical illness from a person’s writing

 

What a person’s signature means

 

This is a talk that can be tailored to any industry. Audience size is not limited.

 

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What's Your Networking Personality?

Based on this article from the Resources section of this site, this presentation offers humorous instruction about how to be a good "people meeter."

During this presentation, you will learn:

 

Why it's important to have a network

 

The three different kinds of networks each of us has, and their specific roles in our personal and professional success

 

Samples of networking styles that generally don't work

 

Samples of networking styles that tend to work very well

 

The meaning behind the acronym I.C.E.

 

Tips for becoming a better networker

 

This is a talk that can be tailored to any industry. Audience size is not limited.

 

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LAURA ORSINI | Freelance Writer | Editor | Designer | Marketer | BLOG


Laura
@WriteMarketDesign.com 602.518.5376 PO Box 40273, Phoenix AZ 85067

Copyright 2006-2013 Write | Market | Design