Niching Made Easy by Laura Orsini

Table of Contents

 

Niching — Who Needs It?.....................................................................................................................1

Definition of a Niche..............................................................................................................................2

In Which Subject Are You an Expert?.........................................................................................

Your Business.............................................................................................................................................7

Your Features & Benefits...................................................................................................................8

Your Ideal Client...................................................................................................................................10

The Importance of Specializing..................................................................................................12

Determining YOUR Niche Market..................................................................................................14

So Who Is Your Niche Market?......................................................................................................17

Questions to Answer Once You’ve Tentatively Identified Your Niche.............18

How Can You Find Out What Your Niche Wants?..............................................................19

Solving Problems for Your Niche.............................................................................................22

Speaking Your Niche’s Language.................................................................................................25

The Value of Mind-Mapping..............................................................................................................27

Marketing to Your Niche..................................................................................................................30

In Conclusion...........................................................................................................................................34

About the Author..................................................................................................................................35

 

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