eBook Basics by Laura Orsini

Table of Contents

Introduction________________________________________________________________________________________ 1

Getting Started______________________________________________________________________________________ 2

How Dedicated Are You?_____________________________________________________________________________ 3

your book is a business______________________________________________________________________________ 4

Why Should You Write an eBook?___________________________________________________________________ 5

Why begin with an eBook?___________________________________________________________________________ 6

Fiction vs. nonfiction_______________________________________________________________________________ 7

I am an expert!_____________________________________________________________________________________ 9

Do your research___________________________________________________________________________________ 11

Finding Your Niche Market_________________________________________________________________________ 13

Create an ask campaign____________________________________________________________________________ 16

Reasons people buy ebooks_________________________________________________________________________ 18

Become a problem-solver___________________________________________________________________________ 19

Organizing Your Content__________________________________________________________________________ 21

start thinking about marketing___________________________________________________________________ 25

Start blogging now!_______________________________________________________________________________ 27

Begin with the end in mind_________________________________________________________________________ 33

Why are you hesitating?____________________________________________________________________________ 35

MAKE YOUR eBOOK EASY TO READ/USE_________________________________________________________________ 37

Know the rules of fair use_________________________________________________________________________ 38

A Professional Finish_______________________________________________________________________________ 40

PARTS OF YOUR EbOOK________________________________________________________________________________ 47

Making a Short eBook Longer______________________________________________________________________ 55

Optimize your images_______________________________________________________________________________ 56

titling your ebook_________________________________________________________________________________ 58

Your Cover as a marketing tool___________________________________________________________________ 59

Identifying Your eBook_____________________________________________________________________________ 61

devices by the numbers_____________________________________________________________________________ 66

Formatting your book_____________________________________________________________________________ 67

Hire a Professional designer_______________________________________________________________________ 76

Protecting Your Work_____________________________________________________________________________ 80

Advance reader copies______________________________________________________________________________ 82

Pricing Your eBook_________________________________________________________________________________ 83

eBook distributors_________________________________________________________________________________ 84

Should You Use an eBook Publisher?_______________________________________________________________ 87

anatomy of a virtual Book launch________________________________________________________________ 90

Your Author website_______________________________________________________________________________ 93

Marketing Your eBook_____________________________________________________________________________ 98

eBook: Tip of Product Funnel_____________________________________________________________________ 101

Final Thoughts____________________________________________________________________________________ 102

Resources_________________________________________________________________________________________ 103

About the Author_________________________________________________________________________________ 104

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