Editing and Design Solutions for
SOCIALLY CONSCIOUS Speakers, Authors, and Coaches
If youíve been thinking about writing
a book for some time now, you probably have lots of very
good reasons for why you havenít done it yet. Time.
Thatís a big one. Who has time to sit down and write a
book, for crying out loud!?? Skill. You may have a great
idea...but youíre a little lacking in the confidence
department when it comes to actually writing a book.
Planning. You have a great idea, and youíre even a
pretty good writer...but you still arenít quite sure how
to get the ideas out of your head and into the form of a
book. Panic. Thereís just too much to know and youíre
not sure youíll ever be able to put all the pieces
together to write your book.
Guess what. Itís time to Write Now!
Get ready to kiss all your excuses bye-bye.
What is Write
Now!? Itís a 6-month coaching program for first-time
authors. Unlike those weekend seminars youíve attended,
this program will walk you through all the steps of
creating your book, from concept to self-publishing, if
you choose. Includes monthly follow-up coaching calls.
Just $888, prepaid, or $175 per 3-hour session. Second
Wednesdays, beginning September 16, 2009. It's going to be
intimate ó just 12 participants
ó so make sure to
WHY ARE YOU WRITING?
Identifying your expertise, subject, and audience;
building a platform before you even begin.
ó THE WRITING PROCESS: Creating your outline;
breaking your material into chapters; writing.
EDITING PROCESS: The importance of editing; how
to self-edit; how to hire an editor; proofreading.
MANUSCRIPT PRESENTATION: Book title; chapter
titles; headers & footers; TOC; index; page numbers.
BUSINESS OF YOUR BOOK: ISBN, copyright,
printing, and distribution.
MARKETING: Utilizing your platform via blogs,
articles, media releases, TV, radio, social media, and
Why Are You
Writing This Book?
÷ Determining your expert subject matter
÷ Determining who
your niche audience is
whether the market is already oversaturated
÷ Deciding what to
÷ Why timely is
good Ė but timeless may be better
÷ A little
controversy can be a good thing
÷ Building a
platform before you even begin writing
÷The value of
committed are you?
** While not
directly related to why youíre
writing, it is highly advised that you create a book
proposal, regardless of whether
your goal is to self-publish or secure a traditional
publisher. Writing a book without a proposal is like
starting a business without a business plan. Your
proposal pulls together your vision, your budget,
your marketing...your entire project plan.
The Writing Process
÷ Creating a writing schedule
The prewriting process
Drafting your outline
Writing the first draft
Getting past writerís block
5 Cís of quality copy
Breaking your material into chapters
Getting input from others
The necessity for revision
Talking your book
When to call it done
The Editing Process
÷ Striving to be better
than the rest
The importance of fact-checking
Using reliable information for your research
The importance of sourcing your info
The absolute necessity for editing & revision
Editing vs. revising
How to self-edit
How to hire an editor
SpellCheck and proofread!!!
÷ Determining your
title and subtitle
Determining your chapter
titles and subtitles
Inserting graphics and
The importance of formatting
Headers and footers
Table of contents
Front matter and back matter
Book cover design
The Business of Your
÷ Self-publishing vs.
Protecting your book: copyright
Identifying your book: ISBN & bar codes
Building a Web site
Contracts and rights
÷ Utilizing the platform youíve created
Blogging and other social media
TV and radio
Hiring a PR firm vs. hiring a book promoter
Online marketing and SEO
ē Local newspapers
ē Regional magazines
ē Organization &
ē Alumni magazines
ē Industry magazines
ē National magazines &
Companion eBooks, workbooks, and audiobooks
Multimedia and info products
"As an aspiring author, I just finished
Write Now!, an outstanding six-month class
taught by local author, editor, and designer, Laura
Orsini. This is not
a how-to-write-a-book course, but a
so that when the book comes out, you have a
"I learned so much about new technologies and social
ó Beth Kozan
Freelance Writing &
& Idea Wizardry
If writing your book
seems beyond your reach
or you just donít have time
to do it
our first-rate team of freelance writers, editors,
has you covered! Need
someone to organize
that writing project
youíve been meaning to start? Weíre ready to serve!