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"In theory, there is no difference between theory
and practice. But in practice, there is."

— Yogi Berra

  Expand Your Offering with a Workbook
  Most nonfiction books are theoretical

Most nonfiction books are theoretical. Generally speaking, they follow a formula:

(a) Raise an issue.
(b) Present the challenges.
(c) Discuss. Discuss. Discuss.
(d) Present potential solutions.

However, even the most elevated books tackling the most complicated topics generally address the problems in theory only, offering little in the way of practical solutions. Such books are a fantastic means for collecting knowledge about their topic. They're great at the research, dissecting the problem, offering input from a variety of experts, and perhaps even proposing hypothetical solutions. But how useful are they, really, when it comes to actually improving the situation? Usually, in and of themselves, not very.

A great way for you to expand your product offering, turn readers into raving fans, demonstrate your expertise, and grow your platform is by taking the theortical aspects of your book and developing a companion workbook with practical, actionable steps your readers can take to tackle the problem and/or find a solution. Give  your readers a call to action and guide them through the steps to achieve that action!
  Help your readers solve their problems!  
  I'd be giving away all my secrets if I did that!

That concern is certainly understandable, but we'd invite you to go back and read our home page again:

"One thing I know: we live in an abundant Universe. There is more than enough for everyone." 


We encourage our clients to take an abundance perspective toward their writing, their books, their marketing, their sales, their readers and clients. There is more than enough for everyone. We also encourage you to embrace Seth Godin's thinking that the more knowledge and information you GIVE AWAY, the more people will want to buy from you.


Wasn't your goal for writing your book to help people solve a problem? Didn't you want them to have more information so that they could be better aware and have tools to use to make a difference? Well, your workbook will only further that goal. Not to mention that if your steps are complicated or challenging, they may need your personalized attention and hand-holding (via your consulting services) anyway. But they can't know that until they get in there and try, which they're a whole lot less likely to do if they don't have a workbook to guide them.


Personal finance guru Loral Langemeier refers to "shelf help" vs. self-help. You want yours to be the real deal, don't you?

  How would I even begin to turn my book into a workbook?

If this is a concern for you, you're not alone. A challenge many experts face is that they are so close to their material, they have a hard time stepping back to see it from their readers'/clients' perspectives. When you're good at something, it's easy for you, and you sometimes forget that though it's easy for you, it's not easy for other people. That's why they're seeking you out. It's probably why they bought (or will buy) your book in the first place!


So in order to create your workbook, you need to take a step back and look at the problem through new eyes. Recall what it was like to be back in that place when you first started finding your way to the solution to your challenge. Go back to the lessons you learned from your teachers and guides. Walk through the process and write down the steps.

  That's not as easy as it sounds!
  You may be right. We have a client who wrote a lovely book about conscious parenting. Now we're trying to pull from the theory to create exercises for a workbook, based mostly upon response from her readers, "This is nice, but how do I DO it?!"

We started by rereading the book and examining it with the detatched eye of someone new to the processes the author was advocating. Wherever she made a suggestion, we jotted a note. From being grateful to setting intentions to talking with the child on the child's level, we made notes. And our next step is to create processes for each of those suggestions to that they are no longer just theoretical, but now actionable.

Let us assist you in creating your workbook!
Let's Get Started NOW!

  Maybe a planner, diary, or digest is a better fit
  We have another client who's written a wonderful book with new ideas about taking control of our health. She's a medical doctor with a revolutionary concept, and the fact that the ideas are so new calls out for practical, actionable steps the reader can take to make the changes she's advocating. She did a pretty good job of including workbook questions in the book itself, but even with those, we're concerned that people need more guidance.

To that end, we are creating a daily planner where the reader can track their progress when it comes to improving their health. This is a calendare of sorts — but it's also a guide. While the reader will fill in the blanks for each day and make notes about their goals and steps to achieving them, we'll include quotes, tips, tools, and suggestions to keep them motivated to continue the process.
  Getting Started
  Are you ready to expand your offering with a workbook or planner? We're here to assist you! Hire us to help you uncover the action steps, write your workbook, design it, publish it, and market it.  

Ready to begin? Let's Get Started NOW!


LAURA ORSINI | Freelance Writer | Editor | Designer | Marketer | Social Alchemist | BLOG

Laura 602.518.5376 PO Box 40273, Phoenix AZ 85067



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