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|Anatomy of a Book Launch|
Marketing is the first thing we do, not the last. Build virality and connection and remarkability into your product or service from the start and then the end gets a lot easier. Build it into your app, your BOOK, your movie, your insurance policy, and the red soles of your shoes.
— Seth Godin
Though it doesn't surprise us so much anymore, an unfortunate number of our clients come to us much later than they should ... meaning they wait until their book is written, printed, and sitting in cartons in their garage before they begin the essential task of building a platform and planning their book launch. Marketing your book — including plans for the launch that will announce your book to the world — ideally begins as soon as you decide to write your book.
"Too early," you say? Not at all. Because if you wait, like many novice authors do, you will find it's hard to re-create the momentum and enthusiasm that drove your writing process and carried you across that threshold to become a PUBLISHED AUTHOR. Better to capitalize on the steam while it's rising, capture your prospective readers' attention while your mojo is flowing, and have people salivating as they await the date your book goes up for sale on your website, Amazon, and other outlets.
This free special report guides you through all the ins and outs of planning a book launch, beginning, as any triumphant venture does, with the end in mind. These 13 pages contain 29 steps to guide you to a successful launch, and the start of great success an author.
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